BUNDESLIGA GLOBAL REBRAND 2025

For a year and a half, at NXTID we worked on the new global rebrand of the brand. The Bundesliga is recognized for its intensity, passion, and teams that embody youth and diversity. With that spirit, we approached the project, aiming to transform the energy of the game into a solid and contemporary visual system. The ball and its impact ignite a new living system that evolves its identity into a free, flexible, and expansive brand, pulsing with the strength of the stadium and projecting to the world the unparalleled emotion of German football.

In this evolution, we focused on developing graphic assets that became the core of the visual system. With Kinetic Structure, we transformed kinetic impact into forms that evoke stadiums. Emboss & Deboss brings modernity and sophistication while preserving the expressive strength of the sport. And with Dot Pattern, we added dynamism and versatility for transitions, which also functions as a distinctive texture. Together, these elements shape a coherent and powerful visual language, true to the character of the Bundesliga.

Below, we present a selection of styleframes developed for this project.

We also developed the artwork for the social media templates.

The passion, the intensity, the diversity — now transformed into a powerful visual identity for the Bundesliga.

Nxt Project